Thinking Sideways

Konstantin Grcic and Armchair Avus – Thinking Sideways from mb! by Mercedes-Benz on Vimeo.

Some interesting point of views, expressed by Konstantin Grcic, on this short video, to which, I, as an industrial designer, totally agree. The three most important ones being:

  • How products, despite not being successful can push boundaries and inspire new products
  • The importance of mistakes as a driving force that allows us to move on
  • Failure is a part of design´s creative process
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